OzTAM is the official television audience measurement source for Australia's five mainland capital cities and nationally for subscription TV.
In February 2016, OzTAM launched its Video Player Measurement (VPM) Report, introducing Australia's first official figures for viewing of Internet-delivered TV content. Planit was engaged to aid in testing services responsible for gauging digital ratings for TV content across IP platforms.
“In launching digital ratings for TV content delivered across IP platforms, OzTAM needed testing services. I recommended Planit given my prior positive experience with their resources and management team.
“Not just a service provider or vendor, Planit is a true partner who works flexibly and responsively with OzTAM to deliver to our customers. A lot of what we do is highly specialised, and Planit has even placed people inside OzTAM’s offices to transfer knowledge that is strategic, resourceful, and mitigates risk by upskilling across the team.
“Planit built a defined testing approach, including test scripts, for OzTAM. They have subsequently been engaged by a number of our partners, which is a testament to their expertise.
“The data OzTAM collects is used for our market reports and needs to be accurate. Every integration is certified by OzTAM, with Planit providing the resourcing to assist in completing the certification.
“Planit’s responsiveness in time-critical environments enhances our ability to service our customers. As OzTAM’s Director of Digital Strategy, I can honestly say our partnership with Planit has been integral to VPM’s successful launch, as well as to the progressive service enhancements we continue to roll out.”
Digital Strategy Director