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INSIGHTS / Articles

Ensuring Reliability and Responsiveness Through Online Shopping Peaks

 10 Nov 2021 
Ensuring Reliability and Responsiveness Through Online Shopping Peaks Ensuring Reliability and Responsiveness Through Online Shopping Peaks
Ensuring Reliability and Responsiveness Through Online Shopping Peaks
INSIGHTS / Articles

Ensuring Reliability and Responsiveness Through Online Shopping Peaks

 10 Nov 2021 

Every year, a large influx of customers is expected ahead of Christmas. Despite that common knowledge, every year there are the same stories in the media of downtime and vast amounts of lost revenue per minute.

Many of those stores were big companies, like Kmart, Target, and Curry’s PC World, that should already have the necessary digital infrastructure and uptime in place. Even an online payment platform like PayPal went down for some time due to the surge in traffic.

Beyond downtime, slow speeds under load can also be costly for online retailers. Lag times during the 2019 Black Friday sales became so bad that retailers such as Costco had to post a message on its site to let customers know there would be “slow response times,” which is estimated to have lost Costco approximately $11 million.

Poor performance not only results in lost sales - it can also lead to lower customer satisfaction, reduced brand loyalty, and an advantage for the competition. Therefore, the success of a retailer during the crucial Christmas shopping season will come down to delivering a reliable digital experience.

Here are some things retailers can do to help prepare their teams and make the holiday season successful.

Use major incident processes

Document and practice major incident resiliency processes to get an effective handle on technical problems as they arise. When incidents are managed in a thoughtful, forward-looking way, not only is the resolution process smoother and more thorough, but future incidents can also benefit from the lessons learned.

Set up real-time monitoring

Real-time monitoring, logging, and tracing tools can track and record continuous snapshots of your network's overall performance. The information gained from these tools helps with maintaining desired levels of performance, as well as improving network security.

Gain insights with dashboards

Data visualisation technology helps to analyse and display information in a practical and useful way. A meaningful dashboard enables you to monitor and measure performance and metrics of important business services, including identifying and alerting you of potential problems as soon as they arise.

Establish a stakeholder communication process

Stakeholders are important because they provide your business and technology with support and input. Ensure you have a clear process for communicating with them so they can find more information about any critical incidents and help resolve them.

Ensure capacity exists for peaks

Establish a baseline for performance to handle expected peak demand. Load testing helps to measure maximum speed and capacity of a system under perfect working conditions, while chaos engineering identifies weaknesses through controlled experiments of random and unpredictable behaviour.

Your best holiday shopping season yet

Your website needs the right performance measures in place to capitalise on online shoppers, but there are many more considerations in order to capitalise on the shopping rush this holiday season. Issues with functionality and usability are also major culprits causing shoppers to leave a website, with 18% of online orders abandoned due to a “too long” or “complicated” checkout process.

As customers around the world prepare to spend billions of dollars online every day this holiday season, now is the time to test your website, apps, and back-end systems to ensure they are ready. Find out how our experts can help you capitalise on this holiday season and minimise the risk of any costly downtime.

Time to Evolve the Shopping Experience

Access our retail paper for tips on how to provide an omni-channel experience, enhance your online store, and attract and engage in-store customers.

 

Engage Shoppers & Drive Efficiency

At Planit, we are world leaders in quality engineering. Our clients benefit from our extensive retail experience, ensuring their systems act as one and deliver a consistently great end-to-end customer experience across digital and physical channels.
 
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