It’s almost a daily occurrence we hear about another website or service that is either running slowly or has gone down altogether. It’s such an issue that there are now sites dedicated to checking if your favourite site or service is up or down. It’s surprising that in our latest Planit Index we saw that over 22% of organisations are not utilising performance testing in any capacity, an increase from previous years.
So why is performance being neglected? Surely events like ClickFrenzy and the Census have shown us the value? How can you ensure that performance is valued in your organisation before it’s too late?
If change is driven by pain, it's critical to understand what pain is relevant to your organisation or project. In a recent Ask the Expert session, we talked about the some of the common pain points for organisations:
Loss of Customers
A slowly responding site will lead to a loss of customers and revenue. In 2016, 53% of customers abandon a mobile site if it fails to load in 3 seconds. Can you afford to lose over half of your customers?
Loss of Revenue
Amazon and Walmart have found as much as 1 million more in revenue for every 100ms of speed on their online storefront. Trainline in the UK have recently reported an additional 12 million income by reducing latency by 0.3 seconds. Can you afford that missing income?
Damage to Brand Reputation
With 29% of your customers likely to complain on social media if they have a poor online experience, can you afford negative app store reviews or your own censusfail hashtag?
Planit can help you understand the value of performance to your organisation and customers, whilst providing a cost-effective approach to ensuring that your applications and websites are reaching their full potential.