Your customers are always connected. Their lives are filled with devices designed to help them access the digital world around them, whether at home, in the office, shopping, commuting, relaxing or exercising.
As a digital product owner, it’s important to understand your customers’ demands, and the implications on your brand and bottom-line if you fail to meet these demands. In a nutshell:
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Expectations are high. Your web and mobile apps are expected to provide an excellent user experience.
They must effectively deliver the information and functionality your customers need regardless of the device, all wrapped in package that is fast, secure and user-friendly for all customer groups.
These recent stats shed more light on the immense demands placed upon today’s digital products:
- 92% of web applications have security flaws or weaknesses that can be exploited.
- 81% of users will uninstall an app and find an alternative because of security issues.
- An average cost of a “regular” breach ranges from £1.74 to £5.48 million.
The mobile age
As the above stats show, the mobile market has grown to the point where it cannot and should not be ignored. That means delivering a lacklustre experience is no longer an option, as it only exposes products and the companies behind them to criticism.
Fixing a faulty app or site after the fact is also time consuming and costly. We’ve seen cases where it can cost up to 100 times more than if the error had been avoided in the first place.
The solution is to proactively test and resolve problems before users find out about them. Doing so can help reduce time spent in development and by customer support. You can also improve your conversion rates, avoid potential damage to your brand and safeguard against expensive security breaches.
Contact us to find out how we help you deliver quality apps that your customers will love with on-demand testing by our Digital QA team. Or find out how you can boost your digital project by engaging our team of specialists across performance, security, accessibility, automation, and more.