Skip to main content
uk

  • Increase Speed to Market
    Deliver quality quicker by optimising your delivery pipeline, removing bottlenecks, getting faster feedback from customers and iterating quickly.

  • Enhance Customer Experience
    Delight your customers in every digital interaction by optimising system quality and performance to provide a smooth, speedy and seamless user experience.

  • Maximise Your Investment
    Realise a positive ROI sooner and maximise your investment by focusing your energy on high-value features, reducing waste, and finding and fixing defects early.
  • The Wellington City Council (WCC) wanted to deliver quality outcomes without breaking the bank. Find out how Planit’s fast and flexible resources helped WCC achieve this goal.

this is a test Who We Are Landing Page

BANKING
Banking like a start-up.
MEDIA & BROADCASTING
Capture your audience
EDUCATION
Do your systems pass the grade?
MINING & RESOURCES
Innovate with confidence.
GAMING & WAGERING
Game day performance.
 

21 Stats Every Digital Product Owner Must Know

By Planit Testing

INSIGHTS // Articles

3 Jul 2019

#Digital|#Mobile|#Technologies

INSIGHTS // Articles

#Digital|#Mobile|#Technologies

By Planit Testing

3 Jul 2019

Your customers are always connected. Their lives are filled with devices designed to help them access the digital world around them, whether at home, in the office, shopping, commuting, relaxing or exercising.

As a digital product owner, it’s important to understand your customers’ demands, and the implications on your brand and bottom-line if you fail to meet these demands. In a nutshell:

Read text transcript of this video

Expectations are high. Your web and mobile apps are expected to provide an excellent user experience.

They must effectively deliver the information and functionality your customers need regardless of the device, all wrapped in package that is fast, secure and user-friendly for all customer groups.

These recent stats shed more light on the immense demands placed upon today’s digital products:

User experience
Compatibility
Usability

21 Stats Every Digital Product Owner Must See infographic

Accessibility
Functionality
Performance
Security
  • 92% of web applications have security flaws or weaknesses that can be exploited.
  • 81% of users will uninstall an app and find an alternative because of security issues.
  • An average cost of a “regular” breach ranges from £1.74 to £5.48 million.
The mobile age

As the above stats show, the mobile market has grown to the point where it cannot and should not be ignored. That means delivering a lacklustre experience is no longer an option, as it only exposes products and the companies behind them to criticism.

Fixing a faulty app or site after the fact is also time consuming and costly. We’ve seen cases where it can cost up to 100 times more than if the error had been avoided in the first place.

The solution is to proactively test and resolve problems before users find out about them. Doing so can help reduce time spent in development and by customer support. You can also improve your conversion rates, avoid potential damage to your brand and safeguard against expensive security breaches.

Contact us to find out how we help you deliver quality apps that your customers will love with on-demand testing by our Digital QA team. Or find out how you can boost your digital project by engaging our team of specialists across performance, security, accessibility, automation, and more.

Join The Discussion
Enquire About Our Services